Insights

What we are learning, written down.

Notes on senior living, the Mansion model and how we think. Education first. No pitch.

Demographics

The need for care is not a forecast. It follows from birthdays that have already happened. Here is what the federal data say.

The Mansion

It is the question we hear most. The short answer: enough to run professionally, few enough to stay personal.

The Mansion

Families are usually asked to choose between amenities and attention. We built the third option on purpose.

How we think

We started in apartments. Here is what changes, and what does not, when the building is a Mansion.

Field notes

Two days with the people who build and run Mansions, and three things we brought back to Arizona.